P004 → Copy Writing
Understanding a brand’s identity is the first step to writing under the brand’s name. I am a passionate deep-diver, eager to put in the leg work to get to know your brand and your customer, so we can develop messages that call people in. What makes good copy, and thus good marketing, is an unyielding effort to be concise, detailed, targeted, and yet most of all – on brand.
I have 5 years of experience writing copy for full-funnel marketing campaigns, and taste-making, email newsletter campaigns to email lists of 70k+. I have written product copy for 3 brands and over 300 SKUs, written countless hangtags, labels, and branded packaging. I’ve also written auxiliary web pages for 3 brands (FAQ, About, Values, etc).